NaverPay Paypet 2
Character Development

Studio Nuts designed and developed the new 3D characters—Rally (rabbit), Ally (bird), Doni (mini pig), and Burti (turtle)—for Naver Pay’s character-based points accumulation service, ‘Raising PayPet’. While preserving the signature adorable design and tactile, fluffy charm of the original characters, we focused on establishing new, unique silhouettes and distinct designs for this latest lineup. In this project, we particularly emphasized the visual transformation at each growth stage, clearly defining the design progression and distinct personalities as the characters level up.


^{스튜디오넛츠는 네이버페이의 캐릭터 기반 포인트 적립 서비스 ‘페이펫 키우기’의 신규 캐릭터 ‘랠리(토끼)’, ‘알리(새)’, ‘도니(미니피그)’, ‘버티(거북이)’의 캐릭터를 디자인하고 제작했습니다. 기존 페이펫 캐릭터들 특유의 귀엽고 앙증맞은 디자인과 복슬복슬한 촉각적인 매력은 유지하면서, 신규 캐릭터들만의 새로운 실루엣과 독특한 디자인을 살렸습니다. 특히 이번 프로젝트에서는 캐릭터 성장에 따른 레벨별 외형 변화를 한층 더 부각하여, 캐릭터 성장에 따른 디자인적 차별화와 개성을 명확히 표현했습니다.}

<sup>Client : Naver Pay
Logo Design : Naver Financial
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Production : Studio Nuts
Director : Seungah Yoo
Producer : Bing Lu
2D Character & Illustration Lead : Seungseo Yoo
Character Design Assistant : Buna Kim
Character Modeling : Seungah Yoo, Buna Kim
Character Look Development : Seungah Yoo, Yeonwoo Park
Character Rigging (C4D) : Muyeon Jang

Character Animation : Jeonghwan Choi, Youngjin Kim, Seunghyun Hwang, Yulee Cho, Seokcheol Noh
Character Rigging (Blender) : Youngjin Kim, Seungah Yoo
GLB Asset Optimization & Export : Jeonghwan Choi</sup>