Dr.Healmedix Campaign Film - EP.3
We created a series of campaign films for Dr.Healmedix - a pet food brand specializing in prescription diets.
Dr.Healmedix held a campaign called "Still I don't hate you" with WEACT, a non-profit organization in Korea and the U.S. dedicated to rescuing, treating, rehabilitating, and rehoming abused dogs.
The campaign tried to improve awareness of abandoned dogs and promote the adoption of stray dogs through one message that penetrated the campaign, "Never abandon your family."
In Episode 3, a vet rescues the abandoned puppy on the street. He takes great care of the puppy and tries to find the puppy a new family, but it's not easy. After many seasons, he finally makes a decision- to become the puppy's family himself.
반려동물 식품 브랜드 Dr.Healmedix와 유기동물 후원단체 WEACT가 함께 전개한 “그럼에도 난 널 미워하지 않아” 캠페인을 위한 시리즈 영상을 제작했습니다. 캠페인은 “가족을 유기하지 말라” 라는 메세지를 통해 유기견에 대한 인식개선과 함께 유기견 입양 촉진을 위해 기획되었습니다.
에피소드 2에서 또 한번 버려졌던 강아지는 에피소드 3에서 한 수의사에 의해 구조됩니다. 수의사는 강아지를 잘 돌보며 강아지에게 새로운 가족을 찾아주기 위해 노력하지만, 쉽지 않습니다. 여러 계절이 흐르고, 수의사는 마침내 스스로 강아지에게 가족이 되어주기로 결심합니다.
Styleframes
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Character Look Development
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Client : CHD Corp.
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Director : Seungah Yoo
Art Lead: Yeonwoo Park
Animation : Seungah Yoo, Yeonwoo Park
Layout: Youngjin Kim
Character : Seungah Yoo, Sol Yoo (Vet)
SFX : The Chicken Sound