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Dr.Healmedix Campaign Film - EP.2


We created a series of campaign films for Dr.Healmedix - a pet food brand specializing in prescription diets.
Dr.Healmedix held a campaign called "Still I don't hate you" with WEACT, a non-profit organization in Korea and the U.S. dedicated to rescuing, treating, rehabilitating, and rehoming abused dogs.
The campaign tried to improve awareness of abandoned dogs and promote the adoption of stray dogs through one message that penetrated the campaign, "Never abandon your family."
In Episode 2, the abandoned puppy becomes a stray dog wandering around the street. The puppy keeps trying to find his owner, struggles to find food, and sometimes gets rain-soaked- but the puppy never forgets the owner, even in his dream. The puppy finally finds the owner and runs toward him desperately, but the owner pushes him away-the puppy gets abandoned again.

반려동물 식품 브랜드 Dr.Healmedix와 유기동물 후원단체 WEACT가 함께 전개한 “그럼에도 난 널 미워하지 않아” 캠페인을 위한 시리즈 영상을 제작했습니다. 캠페인은  “가족을 유기하지 말라” 라는 메세지를 통해 유기견에 대한 인식개선과 함께 유기견 입양 촉진을 위해 기획되었습니다.
에피소드 1에서 주인에게 버려진 강아지는 길거리를 떠도는 유기견이 됩니다. 강아지는 계속 주인을 찾아 헤매고, 먹을 것을 찾기 위해 고군분투 하고, 때때로 비에 흠뻑 젖어버리고 말지만, 꿈에서조차도 주인을 절대 잊지 못합니다. 결국 주인을 찾아낸 강아지는 절박하게 주인에게 달려가지만 주인은 다시 강아지를 밀어내고, 강아지는 또 한번 주인에게 버림받고 맙니다.





Styleframes



Character Look Development






Client : CHD Corp.
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Director : Seungah Yoo
Art Lead: Yeonwoo Park
Animation : Youngjin Kim
Art : Yeonwoo Park, Youngjin Kim, Seungah Yoo
Character : Seungah Yoo
SFX : The Chicken Sound





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